Design evidence that distinguishes delivery, observation, controlled change, and causal proof.
Visibility went up. Revenue didn't move. This audit splits visit, signup, and first-paid into three auditable rates to show where the path breaks down.
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Your before-and-after citation chart proves nothing without a pre-registered control group. Here is the protocol.
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Give every product claim an owner, source, timestamp, validation rule, and explicit unknown state before an agent reads it.
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Do not force AI visibility and revenue into one score. Use two ledgers, preserve every denominator, and join them only when the account-level path is complete.
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A citation increase after a page change is an observed change. Call it causal lift only when assignment, controls, timing, and frozen evidence support that claim.
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AI engines don't cite the most popular page - they cite the most structurally legible one. Here's what that means for B2B content.
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