Measure mentions, exact citations, prompt coverage, and conversion paths without mixing units or denominators.
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Visibility went up. Revenue didn't move. This audit splits visit, signup, and first-paid into three auditable rates to show where the path breaks down.
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Your before-and-after citation chart proves nothing without a pre-registered control group. Here is the protocol.
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Give every product claim an owner, source, timestamp, validation rule, and explicit unknown state before an agent reads it.
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Do not force AI visibility and revenue into one score. Use two ledgers, preserve every denominator, and join them only when the account-level path is complete.
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Compare owned citation work, advertising, sponsored placements, provider-run costs, disclosure duties, and the evidence each channel can support.
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Define Answer Engine Optimization for B2B, separate it from SEO, and run a documented citation audit without inventing ranking mechanisms.
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